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Most people starting out ask, "How do I make a million dollars?" Shea Rubenstein asked a better question: "What industry lets me make a great living even if I'm only in the top 50 percent?"
That question changed everything for him.
In this special on-location episode of Mind Your Business with Yitzchok Saftlas, recorded live at the JCON Real Estate Summit at the Hilton in Staten Island, Yitzchok sits down with Shea Rubenstein, the driving force behind JCON since day one, for an extended conversation in the VIP room.
They cover the entrepreneurial mindset, why $10,000 in startup capital matters far less than most people think, how to hire and delegate, what actually separates a business owner from someone who is simply self-employed, and how to handle rejection in sales without burning out.
On pricing, Shea offers advice that runs against instinct. When a prospect says you are too expensive, do not fight them. Agree with them, then ask to walk through the budget together and understand what matters most to them. Making it about the relationship instead of the dollars took his closing rate above 95 percent.
He also shares the networking approach that works: skip the pitch entirely, lead with a genuine compliment, ask about them, and find a way to add value before you ever mention what you sell. As he puts it, if you try to sell people, they are not interested. Become their friend, and they are.
Also in this episode, Yitzchok works the JCON floor for rapid-fire conversations with entrepreneurs, brokers, business owners, and media veterans on what is actually driving growth in their industries.
In this episode, you'll learn:
- Why your first job is your Harvard education
- How to choose an industry with real upside
- The networking opener that works, and the one that kills the conversation
- How to price your work without competing on price
- Why rejection is a numbers game, and how to set expectations before you start
- The delegation mindset that separates owners from operators
Featuring:
- Shea Rubenstein, JCON
Also on the show:
- Frankie J. Hernandez, Ark Mortgage
- Mordi Lati, Icecap Group
- Burach Goldklang, Supreme Talent
- Ron Levi, Global Pest Control
- Mike Grossberger, Mivadiko
- Daniel Greenberg, US Virtual Guard
- Eitan Reiffman, Brands Paycheck
- Simon Weiser, US Asset Finders
- Aaron S. Weiner, Diversified Management
- Jeriel Nunez, Silent Shutterz
- Joel Sander, Pinnacle
- Hershy Weiss, Black Tie Mixology
- Zev Brenner, Talkline Communications
- Shifra Mendelowitz, Act Two Interiors
- Shaina Keren
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About the Channel
Mind Your Business with Yitzchok Saftlas features thoughtful discussions with executives, entrepreneurs, nonprofit leaders, and changemakers. Hosted by Yitzchok Saftlas, CEO of Bottom Line Marketing Group, the show dives into leadership, marketing, fundraising, and organizational growth through real stories and practical insights.